Working in the Media

For many people the idea of working in the media covers only a few areas such as television, radio and newspapers, but you may be surprised to know that it’s actually a much wider world than that. These more traditional ideas of media have been joined in recent years by video games and the interactive experience provided by the Internet, as well as including the ever present film industry. To say that you’re ‘working in the media’ today means something entirely different when compared to even ten years ago; the options available are almost limitless.

Working in the media is all about adaptability

The traditional world of television is changing with new digital channels appearing on a regular basis, all of which are fighting for their share of advertising and ratings. Of course, they need qualified professionals who are able to create their programming and keep them on air, whether that’s production crews or the faces in front of the camera. With the recent switching off of the analogue broadcast signals around the country, the digital age is truly here – yet more channels and production companies will continue to spring up, so if you’re looking to move into television it’s an ideal time.

The interactive media scene is a real growth area where a talented worker can find themselves in high demand. The proportion of people using the internet to those who actually know how to create and maintain online presences is immense, so being able to build and develop meaningful, solid digital experiences is a very valuable skill. You’ll generally find that most people in this field are freelance, working on contracts that can be quite lucrative but require a speedy turnaround; however, more design houses are also opening which can mean better job security.

If you’re in entertainment, accountants could be a most useful ally.

Wherever you may find yourself working, in the media the vast majority of people are either freelance or moving from one short-term contract to the next. It’s a highly risky area, one where you yourself are responsible for ensuring that all of your financial records are kept up to date. Keeping records of your income and expenditure and making sure that your tax records are in perfect order are incredibly important, so be sure not to let them slide.

Of course, that can easily happen; working in such a high pressure environment with demands on your time to get projects finished quickly can mean that some things fall by the wayside. However, with specialist entertainment accountants available to handle everything financial on your behalf, you’ll be able to concentrate on your work while they deal with the numbers. If you’re serious about working in the media, you’ll want to focus all your effort into your projects, so why not let the professionals handle the numbers while you concentrate on creating?

Which Is the Better Choice for Entertainment

I have been an avid gamer for most of my life. When I look back to the days of commodore 64 and slightly forward to the times of the Super Nintendo and N64, the console market had very little competition. Sega and Nintendo dominated the market and what they had to offer was nothing short of futuristic dreams. Fast forward into the millennium we now have new giants of the console market forcing huge technological innovations and with separation of hardware and software markets, we have software giants like Activision constantly challenging hardware makers to deliver even more technological change in very short spaces. These notable large technological changes in combination with marketing gurus fueling consumer thirsts are bound to lead to interesting questions. One which normally dominates the 18-30 demographic is, “Which is better, XBOX or PlayStation?”

The PlayStation was the first modern console to hit the market and changed the way we perceived console gaming. It was quickly followed by the PlayStation 2, which sold close to a million copies on launch. The PlayStation 2 was equipped with the new DVD drive technology making it the all round entertainment machine. Sony was set to take the stage and dominate the console market. It was not until 2001 that Sony met its first challenge when Microsoft launched its Xbox console. The Xbox was a powerful machine that carried Intel’s 733 MHz Pentium 3 processor, a clear upgrade from the PS2’s 294 MHz emotion engine processor. The Intel-Microsoft partnership had paid off. It was clear Microsoft had gained penetration into the console gaming market but it was not until the arrival of high-speed broadband that the Xbox would show its true potential with the Xbox live system and online multiplayer gaming platform. The PlayStation eventually developed an online system but it was light years behind the Xbox live system, which was already registering close to a million subscribers. The Xbox still had a mountain to climb with less than a hundred game titles in the market for the platform and their very expensive price tags, consumers were not dropping their PlayStations anytime soon. PlayStation 2 sold 147 million copies worldwide in comparison to the 24 million plus copies of the Xbox.

It was not until 2005 that Microsoft will emerge the world leader in console gaming when it unveiled its Xbox 360 console. The Xbox 360 took advantage of almost every technological advancement in the millennium as far as computing went. The main features of the console included wireless internet, high definition multi media interface commonly referred to as HDMI, High definition DVD technology, the new Tri core Xenon processors, optical sound interface and best of all wireless controllers and headset making it the only console to go wireless. The online multiplayer came with its own revamp, an all improved Xbox market place provided all round media entertainment in music and video and a simpler graphical interface for online players.

The Xbox 360 appeared to be the dream machine. It was not until 2006 that Sony responded with its PlayStation 3 model utilising the new blue ray technology for discs and coming with an inbuilt blue ray player. It had now revamped its online multiplayer system making it a more stable platform. There was nothing new in comparison to the 360 in relation to processor and graphics speed, the PlayStation 3 however delivered on style and it looked like a console for your living room. The hefty price tag was not going to get it very far. By 2010 Microsoft had focused all its attention on improving the online experience by bringing on board, Facebook, twitter, Zune, Last FM and SKY on its platform an all in one media experience. By Christmas 2010, Microsoft had released a new-upgraded 360 console with a sleeker design and an inbuilt wireless card. Project Natal’s motion capture, no controller technology was also released in December. The Xbox had moved from a gaming console to a multimedia console. The PlayStation 3 by 2011 had sold 41 million copies. Microsoft’s Xbox 360 had sold 50 million plus copies. Unless Sony can come up with a response, the Xbox is set to be the dominant gaming console for 2011/2012.

Using Customer Engagement & Participation to Enhance Loyalty in the Media Industry


There seems to be rapid afforestation as far as the media industry is concerned. Many players battle for the eye-balls of the viewers and readers. In this jungle only those media and entertainment companies will survive that are able to effectively engage with their consumers to rapidly identify and react to the evolving demands and consumption patterns of end users.

To say that the media and entertainment (M&E) consumption in the last decade has undergone a paradigm shift would not be an exaggeration. The time when entertainment as represented by the media typically meant a few grainy channels on the television or tuning into limited stations on the radio or else gorging on news (that would typically be considered stale) from the newspaper or reading a book (hardcopy, mind you) seems like the choices of a bygone era. Those were days when outdoors were more welcoming. Today one is connected to the world through various hi-tech networked means. As the media has changed, so have its consumers.

The renaissance seems to have been driven by one single factor- advancing technology. The same technology that has ushered-in abundance has not brought the change in isolation, it also created cultural shifts. Consumers have realised their power and have become more demanding. Earlier they would adjust their lives according availability of content today the providers have to wrap around their broadcast and publishing according to the consumer convenience. Today, media has become location agnostic with the emerging popularity of tools like mobile phones that enable pulling of “media software”. The percolation of social sites has to be seen as a game changer. At any given moment people are exchanging notes with each other about media content and the death or survival of published or broadcast content are decided in an instant.

Consumers are finally unshackled themselves from limitations and are enjoying wider choices and expanded personal freedoms as far and media and entertainment are concerned. Along with freedom consumption has also significantly gone up. This has thrown-up a double edged challenge for the providers-great opportunity and significant challenges. In the era of power-shifts it is apparent that only those media and entertainment companies who enable themselves to rapidly identify and react to the evolving demands and consumption patterns of end users will thrive.

There is only one factor that can enable these organisations decipher complex customer requirements-information. The challenge is to sift through this information using analytical tools and gather intelligence that can be effectively deployed. Bottom line, ability to deploy intelligence and creation & sustenance of loyalty among its consumer will be the key differentiating factor that will enable media companies to achieve success in an increasingly competitive marketplace.

There seems to be a thousand ways in which the consumer can access and enjoy diverse media and entertainment content due to its mass availability. The switching-cost is also low for consumers who want to switch to new content providers or media and entertainment companies. The biggest challenge in the media industry seems to be the fickle loyalties of consumers forcing them to identify ways of customizing content in compelling, highly targeted ways.


CONTENT: Today’s consumers expect a spectrum of content granularities. Their expectations may change depending on the time, their device/network characteristics, and even their moods. This compels the providers to customise content so that fits within the media consumption patterns of the consumer.

TARIFF MODEL: Though certain content will always be paid for, tariff remains a contentious issue. The consumer want low fee for themselves and expects the companies to generate most of the content through advertisements. In reality lot of content especially on the online media are co-created between the company and the consumer. This challenges the companies to create higher quality, customised content and charge the consumer less for the same.

ECONOMICS OF ATTENTION: Today’s media market faces an irony. Despite abundant new digital content that has replaced earlier scarcities along with easy access the only scarcity that has emerged seems to have been that of user attention. For the content providers, getting user attention has been nothing short of a battle.

TARGETED EXPERIENCES: The evolution of real-time business intelligence is enabling mass-customisation of content and entertainment that delivers highly personalized and engaging experiences, consumers are demanding more.

COMPETITION: Media and entertainment companies have been forced into transitioning into non-traditional roles. Networks are delivering content online to consumers, bypassing traditional cable or satellite distribution; telcos are competing with cable via Internet Protocol television (IPTV) platforms; and cable companies are competing with telcos with voice over IP (VoIP). As Competition and churn increases, customer data analysis can provide competitive advantage for customer retention.


ACCELERATED CONTENT DIGITIZATION: Analog is out and Digital is in. All content has to be in digital format so that it can be quickly edited, stored, combined with other digitized content and rapidly repurposed as needed.

IMPLEMENT END-TO-END WORKFLOWS: In today’s environment it is critical to have seamless collaboration from pre-production through post-production all along the value chain.

USING METADATA FRAMEWORK: Content needs to be tagged through a metadata framework which enables its easy location, identification & helps in determining digital rights permissions.

FLEXIBLE & EVOLVING BUSINESS MODELS: With media and entertainment consumption pattern undergoing rapid shifts, traditional business models are becoming obsolete and thus unable to fully capitalize on the available opportunities or counter threats in contemporary market.

TARGETED REVENUE MODELS: Revenue, predominantly through advertising can be maximized if consumption patterns could be effectively analyzed and identified. The organisation would be able to break down larger segments into interest-specific fragments and deliver truly targeted and less intrusive advertising.

ACTIVE ENGAGEMENT THROUGH USER-GENERATED CONTENT: The ability to actively engage its consumers and create a “connect” would give any media organisation the ultimate competitive advantage. It has also been identified that engaged customers have the propensity to be loyal. They consume more content, evangelize for content and services they like, and can act as a barometer for cultural and technological change.

DEPLOY ROBUST CONTENT PROTECTION: To maximise profit from content, piracy and unauthorized copying must be carefully controlled and digital rights must be enforced.

GUARANTEEING CONSUMER PRIVACY: In order to actively engage customers and to encourage incoming content in various forms (including comments, rating etc), it is important to assure that unauthorized dissemination of information or access to such information will be limited only to authorized audience. Thus implementing privacy controls have become very important-Sanjai Velayudhan.

Entertainment As We Know Now

The incredible progression in technology has apparently come up with a new definition for leisure and entertainment. Entertainment as we know now has entirely transformed from what it was a decade back. There has been a significant improvement in the amusement devices in the past couple of years which has really turned the world around. Here are some of the current innovations…

Multi-Media and Multi-Screens… Have you ever realized your Smartphone’s screen is too small to watch a video or an episode of your favorite serial, no problem it is now possible to transfer it within seconds to another device such as tablet and even to the LED TV as well.

Media on Internet… Since internet is now available in nearly all the homes then why pay for traditional and boring cable TV connection that does not even offer any features or perks. Using high speed broadband for media on the television from the internet can considerably enhance the entertainment experience of the people within a limited charge of their broadband services.

Direct to the Consumers… Content distribution has always experienced lack of transparency, however direct to home television has been bliss for the people who do not enjoy visiting theaters or playgrounds to get entertained.

Immense multi-media Entertainment Devices…

Combining technology at hand with entertainment devices, it has been possible to nearly achieve anything and aforementioned points are the clear evidences. Apart from these, there are now a number of amusement equipments available that has astounded the entertainment lovers. From traditional TV and radio to Smartphone, iPods, tablets and many more devices, there is always more to it.

As far as future of entertainment is concerned, there is not one but many. However it is expected to be user-friendly and cost-effective. Since it is an integral part of everyone’s lives, its future will certainly be sci-fi and high-tech, however would also have a blend of several facets including ease of access, user control, inclusivity, immersion, fantasy, learning opportunities, and a lot more.

Entertainment now days have taken an entire new form by the means of various devices and accessorizing them adds to the pleasure. It you own any of those amusing devices, you would really want to accessorize it for an all new experience. Although basic accessories come along with the package, you can browse for more accessories that are available by now. Some of the “must to have” accessories for the gadget lovers would include portable speakers, an extra pair of earphones and headsets, case for the gadget, Bluetooth, whilst others may include sports sleeve, gadget stand etc depending on one’s usage.

The best place to Buy Headphones, Bluetooth, speakers, other gadgets and accessories is online. Making an online purchase has a plenty of benefits of its own which may include being able to choose from vast alternatives, online discounts, shopping convenience, warranties, free delivery, support and much more.

Paper Books of Today Versus Multi-Media Books of Tomorrow

The other day at our Think Tank we were discussing the end of an era of the printing press, and book. That is to say the end of paper books, magazines, and newspapers. Just as the US Post Office is having trouble competing with email delivery, eCoupons, and online accounts and bill paying, the publishing industry is getting hammered by eZines and eBooks. Now then, when there is chaos and crisis or disruptive innovation in one sector of an industry, there is in fact, opportunity in another.

Not so long ago, I mentioned to an acquaintance that I’d written an interesting article on multi-media books of the future, which would be displayed on eReaders, Tablets, and Laptops – not only would these books have associated videos, graphics, pictures, avatars, but they would also encompass sight, smell, sound, and touch. Okay so let me explain. Scents would be present if the characters were walking through a field of daisies, along with a holographic display.

When I explained this to a fellow think tanker type, Troy LaClaire, in conjunction with the fact that the publishing industry challenges, and that the publishing sector would have to adapt or die he stated;

“That is interesting, and I have thought a bit on the subject myself. Eventually the paper book industry will become a dying art, and the e-book industry is going to have to expand to keep people interested. The thought of having something you can actually interact with would be an interesting prospect, and how long before we have hand-sized holoprojector systems that you can place into the middle of a empty room and have it display fully around you?”

Wow, now that is an intriguing question isn’t it? I guess I’d estimate in 5-8 years, as in the iPhone 12 or iPad 8, most likely. Now then, how does this affect you the creative writer, who will still be producing some of your best future works during those next 5-8 years? Okay so, what this means is we really are living in the last era of fine literature put into 600-1,000 word novels, and in the future it will be all about multi-media, entertainment, and touching all the senses. Are you ready for that, if not you need to be.

In fact, I’d recommend that when you write your future greatest work or novel that you gear it towards multi-media and figure out how your storyline will compliment this new venue. Please consider all this and think on it. If you have relevant case studies, industry information, or perhaps questions then please shoot me an email.

Nintendo DS Media Player

It will certainly be a good idea if you can water videos and movies on your Nintendo DS. In fact, you will also want to use it to listen to MP3s. I can tell you that it is totally possible for you to do so. Yet, you will need to purchase a media player in order to enjoy the multi-media entertainments with your NDS.

As a matter of fact, a lot of people do not really know that they can change their Nintendo DS to a multi-media player. In fact, you can purchase it easily from Amazon or eBay. You will also be able to see tons of search results when you try to search for it on Google or Yahoo.

For the movie lovers, it is certainly a must buy accessory for your NDS. You can enjoy the videos and movies you love when you have it on your hand. You can certainly be able to watch the movie you love when you are traveling on the bus. It will certainly make your trip less boring. And it will even make your trip exciting.

For music lovers, you may think that you can just bring along your iPod with you and you can enjoy the songs you love. However, the problem here is that it can be quite inconvenient if you have to bring both your NDS and iPod at the same time. With this Nintendo DS media player, you can just bring one item and you can enjoy both the songs you love and play the games you want to play!

You can even read ebooks with this device. You can open Adobe PDF files with this system and you will be able to read the books you have download. A lot of people have the habit of reading on the train or on the bus. You can now do that with your NDS!

The Psychology of Entertainment

Entertainment is an experience most sought after and enjoyed by all of us. But the question is; what is its psychological cause? Why do human society, across all cultures and periods enjoy and seek out entertainment? Why is entertainment so important? Why people from all spheres of life want to be entertained and find the experience so satisfying.

First of all, let us define entertainment. Entertainment can be defined as any activity, which allows people to entertain themselves in their spare time. Entertainment generally is passive, such as watching movie, T.V shows, live theatre, etc., etc. Active forms of entertainment such as sports are more often considered to be recreation. Actions such as book reading or playing musical instruments are regarded as hobbies. Various forms of entertainment are theatre, cinema, dance shows, social dance, parties, sports and games. Entertainment such as puppet shows, clowns, mimes and cartoons are likely to be attractive to children.

Human nature is an escapist nature. We need an escape from real life. We need to feed our fantasies. Entertainment takes us to an altered world of our liking and fulfils our want for fantasy and an escape from real life tedium. Entertainment transfers us to a world of fantasy, and we remain immersed as part of this alternate realism. This is especially true for media entertainment such as music, theatre and films.

Entertainment conditions our values, behaviour and thinking. This is especially true in case of media entertainment such as T.V and movies, which provide potent touching experiences. Our emotions powerfully influence our actions in ways that remain outside of our control and cognizance. Hence, it is very possible to be influenced by entertainment unconsciously. Humans are rational beings but emotions compel us to do things that are unreasonable. Enjoyment of entertainment switches us from the initial phases of interest to emotional connection and finally to addiction stage.

Entertainment triggers complicated psychological processes in the human brain. For example, a man may be in love with a girl, whom he cannot achieve in real life, so he may fall in love with an actress in a movie who may resemble his dream girl.

Let us take one more example. Nowadays, there is an increasing alarm over the effects of violence on T.V. So, what are the negative effects? Does this violence on TV lead to an increase in violence in the real world? Studies show that it is true. There is lots of evidence that the violence shown on TV increases the violent tendencies in children. These shows will not suddenly transform a peaceful child into a violent child, but it can make the violence-prone children more disposed to play out their natural tendencies.

By and large, entertainment elevates values we might not consciously approve, but which are, nevertheless, very important to us and call for mental stimulation. This doesn’t mean that entertainment is bad for human beings. We can surely benefit from a deep and clear understanding of how entertainment in real life, affects our experience and emotions.

Media Exposure in Dubai and Job Opportunities

Dubai has great career opportunities for professionals who are engaged with media industry. Dubai has become top destination for foreign expats because of its luxurious lifestyle and tax-free salary packages. If you have right skills and experience regarding media industry then this is the right time to move on and grab the opportunities. Thousands of media companies are looking for skilled media professionals within whole United Arab Emirates.

Dubai is expanding in all directions successfully. Mission of Dubai Ruler’s aimed at diversifying economy cross different directions. This has lead to supercharge the development different sectors and industries. Main sectors and industries that has boosted at fast pace in Dubai includes real estate, finance, construction, tourism, media & entertainment and health care.

Media industry is among most flourishing industries in Dubai. Main reason behind this is special attention of Dubai Government, as a result, special infrastructures have been developed in the form of media parks like Dubai Studio City, Dubai Media City & Dubai Internet City that has enabled housing of big multinational companies. Due to these measures by the Government Dubai has emerged as media-hub in the region. Dubai has also successfully held one of the largest International Advertising Association’s (IAA) conference last year and delegates from around the globe participated in it.

This rapid progress in the media industry has generated thousands of media related jobs in whole Middle East. As a result, thousands of foreign professionals are making Dubai their favorite expat destination by getting hired in national and multinational media related companies.

How to Select a Network HD Media Player

With a network HD media player you can have instant access to all of your favorite movies from the past until now. You can even access online movies and videos at the simple click of a button.

You will have the capabilities to stream all of your most loved videos off of any site on the internet and they will be in full HD glory too! New apps are constantly being offered so you can rest assured you are always offered up to date streaming video and music selections.

These streaming HD media players offer anything your wildest techno dreams could imagine. With its stealth looks and capabilities, a whole new internet awaits you. You can change the whole way you look at media entertainment online. When you experience the internet that has been directed right to your TV screen you will never be able to watch regular media again.

All of these media players are designed a bit differently with their own special features that are created just for consumers like you. There are so many features that the HD media offers for your enjoyment. For example: internet video is already built in, you can watch your media through Dash player and even register with Netflix and have the latest box office hits in your own living room.

You can utilize USB flash drives or external ones either way to enjoy crystal clear video quality and precision. If you see a movie or program that you really like in particular you can add it to bookmark or the highlight videos folder. After bookmarking, accessing your favorite channels will now be a snap on the HD quality media player.

Most of the quality multimedia players are DLNA certified which means they meet all of the required video and audio format requirements. It is possible however to run across a few files now and then that won’t be compatible. There is also a socialize feature on the media players that allows you direct posting capabilities on Facebook and Twitter. You will be able to share all of the latest news and interests on internet media and music. This is one of the most favored features of the HD player. If you desire to see streaming video in the most crystal clear and brilliant way possible then buy a Media player today and have the world of the internet virtually at your fingertips.

Entertaining when Presenting Mind Map Methods to Students

When teaching a new way of thinking to students it is important that they grasp the concept. If you over entertain you lose them in the excitement and if you do not entertain enough they fall asleep. So the question recently pondered at the Online Think Tank was; Explaining VS. Entertaining when Presenting Mind Map Methods to Students.

Let face it kids are bombarded with media entertainment and so if you do not WOW the crowd then you cannot compete with the mass media hysteria, U-Tube and Internet. When teaching to University Student X’ers, you must remember they do not trust the establishment.

Of course when teaching Mind Mapping and Mind Map concepts generally disdain for establishment can be overcome and the thought of Mind Map thinking is indeed somewhat anti-establishment, as you tell them to “Question Authority,” think for themselves, look over the data and be skeptical of news articles with Who, what, when, where, how, why, etc.

Thus you have all the components to teach it and rather than dwelling on it all, maybe you could “Just Start” and see what works and modify it as you go. Of course this is contrary to scientific method or even educator type thinking. So you need to explain the Mind Mapping and go easy on the entertainment side of the presentation, but not void of a little excitement.

As our Online Think Tank debated this we came to the conclusion that more teaching sessions of Mind Mapping needed to be scrutinized to see what worked best with what age groups to insure that they grasp the concept and modify it as we go. We need to teach People to think systematically and strategically using their reference points and from their perspectives.

After all, you can look into a human’s eyes and know if they know and when you are done, you should be able to ascertain if they get it or Not? What do you think? Well, I hope this thinking exercise was of value in itself and it helps you in your quest to be the best in 2007.