Integrating Traditional, Digital & Social Media

Millions of consumers converse on a daily basis in online communities, discussion forums, blogs and social networks. They turn to the Internet to share opinions, advice, grievances and recommendations. Are you listening, connecting and responding in a way that protects and promotes your brand?

Find out how consumers feel about your brand, product or service-in their words. Listening to our consumers is most critical at a time when there is so much to offer on the Internet. It has been said that traditional media is losing its face value and that the Internet is a fad and digital only applies to the millennium generation. While that may seem true, if you want to stay on the innovative cusp for your business, use both traditional and internet media marketing and here are some reasons why.

o Online conversations can power or deflate a company’s brand. Do you have a presence?
o Discover specific issues that are being discussed around your company, brand or organization and
create feedback to these issues.
o There may be events, trends and issues that may be influencing industry and brand buzz.
o Measure how your online and offline marketing campaigns resonate with consumers.
o Leverage word-of-mouth to drive brand credibility, and ultimately sales if you use face-to-face marketing, Internet Marketing, Search Engine Optimization Strategy, and Social Media Strategy correctly.

According to Nielson research, TV users watch more than ever before (an average of 127 hrs, 15 min per month) and these users are spending 9% more time using the Internet (26 hrs, 26 min per month) from last year. Approximately 220 million Americans have Internet access at home and/or work with a growing number using the Internet for research and social media.

Knowing this research, traditional media entertains and communicates to a mass audience whereas digital media entertains, communicates with, and engages the individual. The benefits of digital media can be highly measurable and marketers can often see a direct effect in the form of improved sales in addition to establishing a direct link with the consumer. This can also be cost effective. However, the pitfalls of digital marketing can be that the medium is new, constantly changing and evolving with results that vary. You often get what you ask for! Digital media is known as digitized content (text, graphics, audio and video) that can be transmitted over the Internet.

By engaging your customer, you can clearly define your audience and determine the best way to engage that audience (both traditionally and digitally). First, examine your budget and deliverables and set goals with measurable expectations. Engage your consumer in conversation and always market in a way that truly connects your consumer and answers any questions they may have about your product or service. Use traditional and digital media to reach your mass targeted audience and invite them to be engaged via the web. Leverage the web to start conversations. This is where you can lose or gain the attention of your audience if done correctly. Engage the viewer for lead generation.

Another form to connect with your audience is social media. I have found social media to be very beneficial both personally and professionally.

The wave of social media enables a person to establish rapport with identified customers. Social Media is a marketing tool designed to establish a presence and relationship with targeted prospects. Blogging can be an important part of Internet Marketing Strategy with fresh, targeted content that attracts inbound links and builds a relationship with prospects, but most importantly makes you the perceived expert. We discussed the different Social Media sites and some of the most popular social media areas to get into.

Media Law

Media law, also referred to as entertainment law, is a branch within the legal system that is devoted to assisting entertainers and media artists who have been accused of any type of defamation within the entertainment industry. The term media is used broadly to describe an array of different forums on which anyone can express themselves, including broadcast television, the internet, cinema, publishing, music, advertising, and more. While these different methods of entertainment are meant to do just that – entertain – they sometimes go beyond their call of duty and unintentionally offend others who may be listening, reading, watching, or partaking in any other way. Under these circumstances, threats to shut down the entertainment sources or even take them to court can threaten the legal rights provided to performers and entertainers within the industry. It is at this stage of the game that a litigation lawyer that is skilled in media law will need to be involved in the situation.

As an artist or entertainer it is your right (as established in the United States Constitution) to speak freely and expressively about topics of your choice. Unfortunately, some topics are more controversial than others and can be received in a negative light by individuals who are ready to present a challenge to an entertainer’s work. At these times a person’s constitutional rights might be infringed upon as certain individuals, companies, governances, and the like attempt to halt the type of entertainment being provided. It is at this crucial point that the matter becomes less about providing entertainment to the public and more about protecting the rights of those attempting to do. Hence, the need for a medial law professional.

Generally, entertainment law can be divided into seven different categories, each of which is protected under law to the freedoms of speech and expression when it comes to producing work within its respective industry. Film, music, television, visual arts and design, multimedia, publishing, and theatre are all protected under previously established laws as identified in our nation’s Constitution and are further protected in today’s society by media and entertainment litigators in the legal field. From issues revolving around the production of a film to the development of internet software to advertising campaigns to live performances and so much more, the rights of media entertainers are vast. As such, litigators and legal protectors of these entertainers have their work cut out for them. All too often, a performer’s work will be criticized and, in some cases, attempts will be made to remove performances, literature, movies, etc. from being viewed by anyone.

Media law was specifically designed with the protection of entertainment rights in mind. Therefore, if you or someone you know has been threatened or your constitutional rights have been violated in any way in relation to your lawful right to freedom of speech and expression, you can take your case to the legal courts. With the help of an experienced media law litigator on your side the rights and freedoms you are entitled to will be defended and valiant attempts will be made to ensure that you do not lose the same rights and freedoms that have been unfairly put at stake by another’s unwarranted critiques.

Media Entertainment

Nokia E61 first came to the market, but the people’s reception to that Nokia baby was not so warm. E61 was Nokia’s first attempt to match other smart phones like RIM’s Blackberry 8700/8800 and Palm Treo’s 680/750/755p models. It is the first Nokia QWERTY communicator device. The problem that came with E61 was with the usability and there was an unclear product focus. Nokia tried to simplify E61 by taking away E61’s WI-FI capability and few other programs, thus coming up with the E62.

In an effort to correct the original issues with E61, and to give the market another option for smart phone besides Treo and Blackberry, Nokia Released the E61i model.

Nokia’s difference with RIM and Palm is that it puts in its devices “being a phone” first. RIM focuses on email devices while Palm on organizer devices. E61i has a great voice quality. It operates well in both speaker phone and handset modes and there will only be a little distortion if the voice will be maxed out. Although it has a very sensitive microphone that easily catches background noise.

E61i has an excellent battery life and perhaps, it is its most striking aspect. It uses a 1500mAh battery that could last for 2 to 3 days. That is, even if it’s user will be online all the time. Having to go somewhere minus the phone charger can definitely give one a lighter luggage.

E61i uses the Nokia Active Standby screen that is similar to Windows Mobile Today that makes it screen looking brilliant in all light settings.

As a communicator device, it has a desktop quality web browser that includes office applications. It also has emailing and text messaging features plus its multimedia capability that includes a 2.0 mega pixel camera. It also uses Nokia’s Webkit-based browser that supports nearly every web standard, and even handling some flash that is suited for a QVGA screen. It has the Gallery application that is also present in the N95 model. It is the scrolling application that shows the thumbnails of the still photos and videos taken on the phone. It is one application that really looks good on E61i.

Other applications that are in E61i are Quick Office, Adobe Acrobat LE, Adobe Flash Player, ZIP Manager, Nokia Search [for entire device searching] and the usual Symbian/S60 PIM suite [contacts, calendar, to-do, and notes]. The email and text messaging are handled by the messaging application. The messaging application has folders for any personal mail account, text messages and an exchange mail account that is similar to Versa Mail on Palm Treo.

We can say that Nokia’s attempt to improvise E61 was really successful. E61i is one gadget that can be enjoyed by people who do both playing and working on their mobile phones. It is one comprehensive device that gives you the Settings Wizard once you insert your Sim card. The Settings Wizard gives the guide on how to set-up the data feature of the phone. Such feature is so user-friendly.

Other interesting feature of the E61i is that it can download the Microsoft Exchange integration through Nokia’s Mail. Microsoft Exchange is a free download that synchronizes calendar, contacts and email with the exchange server. E61i can also be connected to a computer through PC Suite. PC suite is a complete device manager that can sync, install and connect to Nokia Life Blog and update the phone if there is anything that needs to be updated. E61i is also compatible with a Bluetooth headset that is supported by A2DP that makes gives you the feel that you are wearing a regular two-ear headpiece. Like many mobile devices, the E61i uses a proprietor interface connector for syncing the Nokia pop-port. Like Palm’s multi- connector, it is a sure connector.